RBTT/RBC SPONSORS 'MAKE A FILM IN 24 HOURS'
Kingston, Jamaica: May 5, 2011
The Jamaica Film Academy is happy to announce that first time sponsors, RBC/RBTT will lend their corporate support to the special programme “Make a Film in 24 Hours” in the REGGAE FILM FESTIVAL 2011. A prize of JA$50,000 will be awarded by RBC/RBTT to the competition winner, and prizes of Jamaican vacations and film school scholarships are among the incentives to enter the competition.
This is the 2nd staging of this competition in which the producers of the REGGAE FILM FESTIVAL invite Jamaica-based film makers, professionals or amateurs, to use film, video or cell phone cameras to make a 5 minute film in 24 hours. The competition will see teams and individuals commencing their film on Monday morning, May 23 and handing in the finished film on Tuesday morning, May 24. Entries will be shown nightly during the REGGAE FILM FESTIVAL .
This key sponsorship supports the objectives of the RBC Emerging Artist programme in which the company seeks to inspire development of the arts, particularly for emerging artists in the Caribbean and Canada. RBC/RBTT already sponsors the Trinidad & Tobago Film Festival and the Toronto International film festival, so the Bank considered the Reggae Film Festival was a “perfect fit” in terms of the potential benefits to the Bank's business, corporate brand visibility and employee engagement plans.
All production in the 24 Hours Film Competition takes place in 24 hours only. To ensure that no pre-filming takes place before the competition begins, entrants are informed one hour before the competition starts of a Theme and/or Element that must be incorporated in their film. Films must be 5 minutes long, submitted in mini-DV, DVD or DATA-mpeg and contain no explicit sexual, violent or illegal images. Ten films will be selected for final awards using a judging criteria of 25% for Story, 40% for Directing, Editing and Cinematography, 20% for Production Values and 15% for Acting/Presenter.
Films will be shown at the Reggae Film Festival on each night's programme and become part of the travelling showcase 'The Best of the Reggae Film Festival' to be presented in Jamaica and internationally. The Reggae film is presented by the Jamaica Film Academy with sponsorship support from RBC/RBTT, UNESCO, the EMBASSY OF SPAIN IN JAMAICA, IRIE-FM, TAIT COMPUTER SERVICES, REGGAE FILMS UK, SUGASHAK RECORDS.
More Info: reggaefilmfestival@gmail.com
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