“Cinema is the art of our time and there is no future without culture”. This statement by H.E. Ambassador Celso Nuno encapsulate the reasons why the Spanish Embassy in Jamaica has decided to lend its support to the 2011 edition of the Reggae Film Festival by facilitating the participation of Spanish film maker Jep Jorba. The film director, who attended the first Reggae Film Festival in 2008 with his film “Rico Rodriques: The Legacy” will travel to Jamaica as a guest of the Spanish Embassy with his film entry “Intensified”, a documentary about the British band that revived interest in Ska in Europe in the 1980s and since.
Ambassador Nuno says that the economic potential of the audiovisual industry as a country´s soft power tool is widely recognised. “Reggae is undoubtedly one of Jamaica´s most genuine identity trademarks and appeals strongly to foreign markets,” says the Ambassador. “One may therefore conclude that the combination of cinema and Reggae is a cocktail which guarantees success.”
Jep Jorba is a musician himself and member of a Spanish ska band. While in Jamaica Jorba, who comes from the Catalonia region of Spain, will film a documentary on the film festival and Jamaica, which he intends to enter in the 2012 Reggae Film Festival.
The Reggae film Festival is presented by the Jamaica Film Academy with sponsorship support from RBC/RBTT, UNESCO, the EMBASSY OF SPAIN IN JAMAICA, IRIE-FM, TAIT COMPUTER SERVICES, REGGAE FILMS UK, SUGASHAK RECORDS.
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